These will be the building blocks of your restaurant name. When you can’t think of anything else to add, read back over your list of superlatives, adjectives, and descriptors and circle your favorites. This list will also come in handy when building out your restaurant business plan. The purpose of this exercise is to pull out words and phrases that describe your restaurant and may warrant inclusion in your restaurant’s name. The neighborhood or town where it will be located Your name (and the name of your business partners, if any)Īny family names that are important to you The intended personality and vibe of your restaurantĪdjectives you’d use to describe your restaurant Grab a pen and paper and write down the following:Īny business goals you have, like being the first to serve food from a specific culture in your area or to run a zero-waste restaurant If you’ve developed a mission statement for your restaurant, have it close by if not, that’s fine, too. Your restaurant’s mission statement can and should play a large role in choosing the right name for your restaurant. It describes who you are, why you’re here, and what you plan to accomplish as a member of the restaurant community, while also acting as your guiding light for any and all business decisions that need to be made - including naming your restaurant. Your restaurant’s mission statement is part autobiography, part north-star. Write down your restaurant’s mission, vision, purpose, and core values. With all that in mind, here are some tips to get you started on the path to discovering the right restaurant name for your new spot. The Washington Post analyzed 40,000 Chinese restaurant names in the United States and found that over one third of restaurants (15,000+) included the word China or Chinese, indicating that being descriptive is helpful for brand recognition. You don’t want to inadvertently send foot traffic to the competition! It should seem cool without trying too hard, be trendy without hopping on a bandwagon, be easy enough to spell and remember, and (this one’s extra important) not be too similar to any other restaurants or small businesses in your area. Good restaurant names need to be equal parts eye-catching and unique, while also accurately conveying what a restaurant is all about - mainly what type of food people can expect to be served when they pop in for a visit. Helpful resources for new restaurateurs, including the steps to copyright or trademark your new restaurant's name. Restaurant name ideas and restaurant name list to inspire you. Things to consider when naming a restaurant. You want something memorable that’ll help you stand out from the 1 million restaurants in America, but you also need a name that represents your brand and describes your concept in a manner succinct and engaging enough to pique the public’s interest. And, as many restaurateurs know, this can sometimes be the hardest part. Restaurant Name Ideas to Inspire RestaurateursĪs a new restaurant owner, you’re faced with tons of key business decisions before you even open your doors to the public - from developing your restaurant branding and logo to writing your mission statement and core values, and from choosing your floor plan and kitchen layout to designing your restaurant menu.Īnd that’s not even all of them! Of the many decisions you’ll make when opening a restaurant, the most important is arguably your new restaurant’s name.
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